Nicholas CavetChicago, Illinois, United States
Being a digital strategist gives me the opportunity to creatively and strategically solve problems and see my ideas come to life for millions of people. National brands come to me with the goal of helping their business grow by reaching their target consumer in an ever-changing digital landscape. Devising the solutions and how we get there are entirely up to my team and me.
I am the senior strategist at 360i, an award-winning digital agency specializing in search engine marketing, social media, mobile marketing, web design and development. The company is headquartered in New York City with offices in Chicago, Atlanta and San Francisco. There are currently 600 employees working at 360i.
My primary areas of specific expertise include digital strategy, social strategy, presentation development, consultative sales, creative problem solving, insights analysis, cross-team communication, digital program implementation, digital program measurement and optimization.
Here’s a bit of what we can cover in our PivotPlanet session(s):
• How to know if you have what it takes to be a digital/social strategist for a world-class advertising agency.
• How to decide if you belong on the client-side or agency-side.
• How to start your own boutique digital agency.
• How to make more money when working for a large agency.
• Gain an understanding of the raw and uncut realities of what it's like to work your butt off for clients who have tens of millions of dollars on the line and expect to be “wow'd”each and every time you walk in the room.
Through my work with Kraft Foods and Mattel over the past two years I've been fortunate to receive several industry and company awards including the Dentsu Global Yushu Sho Hakka Award, IAC Outstanding Website and WMA Best Mobile website.
I created a number of different startup companies prior to joining 360i including: Meet The Famous, a global crowd sourced photo agency which allows anyone with a smartphone to share their celebrity photos with the mainstream media; and UNIQ, design, a boutique digital agency which offered design, strategy, search and online media services to SMB's and educational institutions including Rutgers University and Columbia University.
I beat out 20,000 employees as part of Dentsu's global business innovation plan competition by formulating a global framework centered on marketing technology. I've been featured on Startup Nation Radio and had my companies featured on Mashable and Tech Crunch. My first major independent deal was a $120,000 contract I was awarded for a website at the age of 23. My second major deal was for the development of interactive shopper marketing kiosks at convenience stores with Kellogg's, Nestle & Hershey at age 25.
My experience over the years has taught me a lot of valuable lessons: understand what your time is worth and be able to clearly articulate what unique value you can bring to a business or client; commit to life-long learning by surrounding yourself with smart, successful people; be bold, memorable and special; remember complacency is the first step to mediocrity, and it is always better to be late than wrong. Time is more valuable than money.