Emily HudspethRichmond, Virginia, United States
Being a stylist and makeup artist is a powerful and unique career. It offers unlimited opportunities to learn new things and to connect with interesting people.
I operate a one-person freelance stylist and makeup artist business, Emily Hudspeth, LLC. I have a few assistants who subcontract under me to help with larger events. I have built a sustainable and profitable business in four different states. My strengths include marketing, branding, networking and creating a unique customer experience.
Here’s just a bit of what we can cover in our PivotPlanet session(s):
• Identifying your ideal client base and building the right foundation for your business.
• How to market and brand your business.
• Identifying both online and offline networking resources.
• How to build a portfolio.
• How to build a professional artist kit.
Beauty is my passion. I come from a long line of stylists and was pretty much raised in a beauty shop… think, “Steele Magnolias”.
After graduating with a degree in public relations and business, I immediately went to the Aveda Institute to study cosmetology. I have also received training at Vidal Sassoon Academy and Kenneth George Salon in Santa Monica and Toni & Guy Academy in New York City. Ongoing education is vital to keeping your skills sharp. There is an opportunity to learn from every job I do.
Developing strong relationships with clients has two parts: delivering excellent service, while treating the client to a little something extra to make their day. Identifying your ideal client is key to marketing yourself and growing the type of business you want. You can't be everything to everyone. Know your strengths and capitalize on them.
I am proud I have been able to build a profitable business for myself in Los Angeles, Baton Rouge, Dallas and Richmond, and that new artists reach out to me to mentor them to build their businesses. I have worked with a wide range of clients including Health Magazine, Ladies Home Journal, Weight Watchers Magazine, Lifetime Television, Wal-Mart, NBC’s Shark Tank and The Limited.